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Non Executive Directors

Non Executive Director Introduction

It seems as if most senior Executives becoming independent/ going plural fancy having one or more NED appointments as part of what they do.

For many new to it, the NED market is unstructured, invariably difficult and, for those short on perseverance, unsatisfactory.  It is characterised by a virtually inexhaustible supply of candidates, a patchy and often invisible and variable demand from organisations and based on a fragmented and uncertain intermediary function.

At the top end of the market is good structure whilst at the very small end, there would appear to be no or virtually no structure.  The winners are those who can find out how best to handle the challenges and make the market work for them. The winners are those who invariably work hardest at it.

You need to find out if you have the right qualifications, knowledge, skills, experience and personal attributes.

The mix of these depends on which segment of the market you are aiming at.  You need to identify weak areas – and have a programme to bring yourself up to market readiness.

You also need to create a (Business) Plan for finding NED appointments.

Then you need to actually execute that Plan based on being continuously alert, available and, importantly, attractive to recruiters, be they end users or intermediaries.

Working Free is not a text book.

It tells you broadly what to do, primarily by signposting sources of information and guidance. It does not tell you how to do it.  You need to understand the market – what it is; where it is and how it works. It invites you to assess your own personal attributes – and adjust as necessary to the demands of a new career. It looks at how you might set up your own Professional Practice and it offers guidance around Winning the Work.

It’s you who needs to do the hard work, following up on this information! Without this approach, it is unlikely that this market will work for you in the best way.

Whether you are a beginner or an experienced NED, it is important that you have acquired – or will acquire-  a broad but sufficiently detailed understanding of NED work and its market.

The danger lies in not knowing what you need to know.  The challenge is to recognise these areas and take action. Having the answers to things you are expected to know about is essential. Having acquired the answers immediately before being asked the question is not necessarily a problem. But being in that position most times probably is!

Those seriously looking at NED work as a Career Option need a seriously  authoritative and weighty text book about non executive Directors.  Put books about non executive directors into google and take your pick!  WFL’s preferred tome is “The Non-Executive Directors’ Handbook – 4th Edition published by ICSA for the Non-Executive Directors’ Association – www.nedaglobal.com.  With a book like this, you probably don’t need any others! We refer to this extensively in our MasterClass – Developing and Delivering your Personal Professional Product (PPP). Then you need to find and win the Work.

How we work with our Corporate Clients

Our overall approach is based on our MasterClasses (between 25 to 30 of them) interacting with our comprehensive working website which covers, in a structured way, the planned programme of effective support to those taking part.  This is reached through our Learning Management System and includes copies of all slides and full Delivery Partner Notes

Access is available to Clients only and through our Pathfinder Programme.

Additional follow-up support is available by arrangement .

Here we set out the Agenda for each of the three MasterClasses that constitute our NED Programme.  Each MasterClass lasts for one hour.  A distinctly  concentrated approach!

NOTE 

The first MasterClass for each of the three MasterClasses for each Independent Career Option is titled “Working Independently”.  In this case, we have re-titled it “Overview”.  This covers the entire Programme in outline, leaving MasterClass 2 (Developing and Delivering your Personal Professional Product (PPP)) and MasterClass 3 (How to win Work) to go further into the Detail.

This is why we have done this:

  • NEDs are independent – and are widely described as such.
  • But, as Statutory Directors, are Officers of the company and on the payroll, treated as “Employees”.
  • “Independence” is a two-edged sword. You need to know enough to be able to do your job properly as an NED – but if you know too much you may well move into the “Executive” space. Not what you are supposed to be doing.
  • Some take the view that NED appointments should not be your main full-time occupation. Some disagree!

NED MasterClass 1 Agenda

Non Executive Director Overview

  • Introduction to Working Free
  • Who is this NED MasterClass aimed at?
  • Corporate Governance
  • Definitions – What are NEDs
  • Being a NED – what you need to know and how to behave
  • Am I cut out to be an NED?
  • The NED Market – understanding it
  • The Demand
  • The Supply
  • The Recruiter Model and intermediaries
  • Board Committees
  • Remuneration – Yours!
  • Getting NED Appointments
  • Diversity
  • About Client Management
  • Your own Back Office – Accounting and Financial and Personal Financial Management.
  • CDP and Professional Development – Training, Qualifications, Courses, Referral Websites & Reading Lists
  • Contacts List
  • Summing Up

NED MasterClass 2 Agenda

Developing and Delivering your Personal Professional Product (PPP) 

  • Being a NED – what you need to know and how to behave
  • Am I cut out to be an NED?
  • “The Non-Executive Directors’ Handbook – 4th Edition published by ICSA for the Non-Executive Directors’ Association – nedaglobal.com
  • CPD and Keeping up to date
  • Remuneration – Yours
  • Diversity
  • Business Models
  • Pricing
  • Differentiation

NED MasterClass 3 Agenda

How to win Work

Our overall approach is based on our MasterClasses interacting with our comprehensive working website which covers, in a structured way, the planned programme of effective support to those taking part.  This is reached through our Learning Management System which includes copies of all slides and full Delivery Partner Notes.  This is reached through our Learning Management System and includes copies of all slides and full Delivery Partner Notes.  Access is available to Working Free Clients only and through an agreed Working Free Pathfinder Programme. More information please complete the form below and we will get in touch.

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