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Innovation & Creativity

Innovation and Creativity Introduction

Working Free is delighted to be collaborating with Paul Sloane of www.destination-innovation.com in presenting this Support Topic about Innovation & Creativity to you.

A mix of Covid, Tech, ESG and, maybe, Brexit has pushed anything to do with Innovation and Creativity onto the very top of business Agendas and business thinking.

Simply, it is what is happening.  Can’t be ignored. Largely, it’s about competitive advantage.  But, for so many, it’s about survival.

All of us concerned with managing businesses – either our own or someone else’s – need to know what is going on as regards Innovation and Creativity.   Businesses need – we argue – to have their own mechanisms for identifying, planning and implementing innovative measures – at all levels of seriousness and/or costs. Being Innovative and/or Creative is a mindset. It does not have to cost.  But if it does, you need to know how to get the best returns – in all timeframes.

 For senior people operating Independently, you need to have this mindset. It gives you greater professional value.   Many would say that you do not have to be innovative to do your job. But Independents wanting to succeed need  a differentiator; they need to be up to date and forward looking. They need to be aware of what is going on.  But they do not need to be an expert.

Notwithstanding that, The ability to lead innovation is a key skill for senior and mid-level executives – particularly when operating on an independent basis.    This Support Topic will enable you to become a much more creative and innovative practitioner in whatever you choose to do as an Independent.  It teaches you to extend your creative horizons and to make better decisions.  It will increase your value to clients.

Paul Sloane says:-

“Today, innovation is a critical item on the senior executive agenda in every organization – large or small, public or private.  The pace of change, competitive pressures and technology advances all mean that just doing a good job with the current business model is not enough.  To survive and prosper companies have to continually find new and better ways to deliver the products and service that their customers want.  It is vital that you are up to date with the trends and techniques involved in leading innovation.

I am delighted to collaborating with Working Free as their Delivery Partner on Innovation and Creativity.”

Delivery Partner

We are delighted to welcome Paul Sloane as Working Free’s Delivery Partner on Innovation & Creativity.

  • Paul Sloane
    Paul Sloane
    Delivery Partner

[email protected]

This Innovation and Creativity MasterClass will help you :–

  • Understand exactly what Innovation and Creativity is via current Definitions
  • Be aware of the breadth of current thinking and activity around Innovation and Creativity and its practical applications in so many businesses.
  • Start the process of acquiring personal skills that should add value to working independently.
  • Understand how businesses can set up their own internal Innovation and Creativity functions – aiming to feed into the overall Business Planning processes.

Innovation · ‎Disruptive innovation · ‎Innovation management · ‎Open innovation

As important background information, please do spend some researching these four areas. Not only is Innovation and Creativity a mindset; it is an important and growing Departmental Activity that feeds into the rest of the business.

Spend some time on Paul Sloane’s website. www.destination-innovation.com/

Paul’s website is built around his four product areas – Speaking – Master Classes – Videos – Articles.  Listen to his speeches and talks if you get the opportunity.   Watch his videos.  Read his articles. And find out about his Master Classes in Lateral Thinking and the Leadership of Innovation and his Ideas Workshops.

The Working Free aim is to springboard this MasterClass into group activities within organisations aimed at promoting major interest and activity around Innovation and Creativity.

Call us: 08081 565604 / 07785 297059

Email us: [email protected]

Our overall approach is based on our MasterClasses interacting with our comprehensive working website which covers, in a structured way, the planned programme of effective support to those taking part.  This is reached through our Learning Management System which includes copies of all slides and full Delivery Partner Notes.  This is reached through our Learning Management System and includes copies of all slides and full Delivery Partner Notes.  Access is available to Working Free Clients only and through an agreed Working Free Pathfinder Programme. More information please complete the form below and we will get in touch.


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Disclaimer: Working Free Ltd cannot accept any responsibility for any loss or disadvantage that may arise out of reliance on any opinions, material or introductions made through this website and all those making use of these services should take appropriate business and legal advice and conduct appropriate due diligence before making any commitments.

Paul Sloane
Delivery Partner

Paul Sloane gained a first class degree in Engineering from Cambridge University. He came top of Sales School at IBM. He went on to become a Marketing Director, Managing Director and CEO of software companies.

He has written over 20 books which have sold over 2 million copies in total. His most popular book is Lateral Thinking Puzzlers which has sold over 300,000 copies and been translated into many languages. His top business book is The Leader’s Guide to Lateral Thinking Skills.

He runs leadership master classes on lateral thinking and innovation with top corporations around the world, including Nike, Unilever, Microsoft and Novartis. He has been a visiting lecturer at Cambridge University, Lancaster University, Henley Business School and the Mumbai Institute of Technology. His Tedx talk is available on Youtube. It is entitled ‘Are your Open-Minded?’

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